Fortini Brand Assets

In this section you will find relevant information about all visual elements that define the essence of Fortini’s identity.

LOGO

Fortini's logo is unique graphic expression that represents Fortini brand. It is the most significant and unifying feature of the brand identity and is to be used in all types of brand communication.

COLORS

Colors make key elements of Fortini's DNA: scientific character of our products, merged with caring approach to our target audience. The specific color tones were developed to emphasize premiumness of our products.

ICONOGRAPHY

All icons displayed on our packaging or other communication materials represent our product benefits. They are created exclusively for Fortini so the rules apply when designing and applying them.

TYPOGRAPHY

The font we use for all communication materials has been chosen to provide clear, legible, and simple understanding of our key messages.

LOGO

Fortini’s logo is unique graphic expression that represents Fortini brand. It is the most significant and unifying feature of the brand identity and is to be used in all types of brand communication.​

COLORS

Colors make key elements of Fortini’s DNA: scientific character of our products, merged with caring approach to our target audience.The specific color tones were developed to emphasize premiumness of our products.

ICONOGRAPHY

All icons displayed on our packaging or other communication materials represent our product benefits. They are created exclusively for Fortini so the rules apply when designing and applying them.

TYPOGRAPHY

The font we use for all communication materials has been chosen to provide clear, legible, and simple understanding of our key messages.

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IMAGERY

Our database of images is still growing. The intention is to showcase all aspects of children’s journeys and show the beautiful diversity of our category.

TEMPLATES

Templates are important part of our brand communication, even if only used for your internal presentations. They enable us to have consistent tone of voice, no matter how, when and to whom we share our brand stories.

TESTIMONIALS

We believe in the power of real stories. In this section, you'll find testimonials from parents and caregivers who have experienced the benefits of Fortini firsthand. These authentic stories serve as a testament to the positive impact our products have on the lives of children and their families.