Colors make key elements of Fortini’s DNA: scientific character of our products, merged with caring approach to our target audience.
The specific color tones were developed to emphasize premiumness of our products.
The logo is the graphic expression of the brand that must always be used in Pantone 281 C, so that it is immediately recognizable in different contexts.
PANTONE – 281 C
CMYK – 100/90/31/35
RGB – 6/37/91
HEX – #06255B
PANTONE – 4082
CMYK – 35/71/20/0
RGB – 153/101/141
HEX – #99658D
PANTONE – 2146
CMYK – 100/86/18/7
RGB – 0/52/141
HEX – #00348d
PANTONE – 2607 C
CMYK – 81/100/0/33
RGB – 71/19/115
HEX – #4A1373
Secondary colors are used to distinguish Sub-ranges within a range (Peptisorb and Compact).
PANTONE – 486 C
CMYK – 3/53/47/0
RGB – 215/142/123
HEX – #d78e7b
PANTONE – 1565 C
CMYK – 0/45/60/0
RGB – 239/160/107
HEX – #efa06b
PANTONE – 7441 C
CMYK – 45/73/0/0
RGB – 144/92/187
HEX – #905dbb
PANTONE – 502 C
CMYK – 9/29/14/0
RGB – 217/185/191
HEX – #d9b9bf
PANTONE – 603 C
CMYK – 9/5/84/0
RGB – 233/223/88
HEX – #e9df58
PANTONE – 120 C
CMYK – 1/12/72/0
RGB – 243/217/108
HEX – #f3d96c
PANTONE – 17-1928
CMYK – 0/71/19/0
RGB – 232/113/145
HEX – #d78e7b
PANTONE – 18-1763
CMYK – 2/100/94/0
RGB – 199/31/45
HEX – #c71f2d
PANTONE – 14-1064
CMYK – 0/39/100/0
RGB – 255/172/0
HEX – # ffac00
PANTONE – 475 C
CMYK – 4/20/28/0
RGB – 243/207/178
HEX – #f3cfb2
PANTONE – 2354 C
CMYK – 48/82/16/1
RGB – 146/78/138
HEX – #924e8a
PANTONE – 2204 C
CMYK – 4/0/56/0
RGB – 249/242/141
HEX – #f9f28d
PANTONE – 122 C
CMYK – 0/18/80/0
RGB – 255/208/79
HEX – #ffd04f
PANTONE – 1905 C
CMYK – 0/46/0/0
RGB – 244/162/198
HEX – #f4a2c6
PANTONE – DSN Orange
CMYK – 0/60/100/0
RGB – 218/128/32
HEX – #f58220
PANTONE – 2135
CMYK – 58/41/3/0
RGB – 116/139/193
HEX – #748bc1
PANTONE – 7593 C
CMYK – 0/80/80/50
RGB – 141/48/29
HEX – #9c4934
PANTONE – 629 C
CMYK – 39/3/12/0
RGB – 151/208/219
HEX – #f4a2c6
PANTONE – 162 C
CMYK – 0/30/34/0
RGB – 251/189/160
HEX – #ffbe9f
PANTONE – 4052 C
CMYK – 0/60/50/0
RGB – 244/132/115
HEX – #f48473
PANTONE – 10123 C
CMYK – 22/41/100/0
RGB – 187/147/34
HEX – #BB9322
CMYK – 0/100/97/0
RGB – 236/31/38
HEX – #ec1f26
CMYK – 75/22/0/0
RGB – 10/158/217
HEX – #0a9ed9
CMYK – 0/60/99/0
RGB – 245/130/33
HEX – #f58221
CMYK – 49/49/0/0
RGB – 137/131/190
HEX – #8983be
CMYK – 51/71/69/61
RGB – 66/48/44
HEX – #42302c
CMYK – 44/69/75/47
RGB – 88/62/50
HEX – #583e32
CMYK – 37/66/67/25
RGB – 123/86/75
HEX – #7b564b
CMYK – 51/71/69/61
RGB – 66/48/44
HEX – #42302c
CMYK – 44/69/75/47
RGB – 88/62/50
HEX – #583e32
CMYK – 31/71/70/19
RGB – 137/86/74
HEX – #89564a
CMYK – 23/80/99/14
RGB – 152/78/45
HEX – #984e2d
CMYK – 10/65/92/1
RGB – 196/116/60
HEX – #c4743c
CMYK – 65/23/16/0
RGB – 114/160/189
HEX – #72a0bd
CMYK – 23/5/7/0
RGB – 199/218/227
HEX – #c7dae3
CMYK – 7/6/16/0
RGB – 233/229/212
HEX – #e9e5d4
CMYK – 4/2/13/0
RGB – 241/240/222
HEX – #f1f0de
CMYK – 12/9/21/0
RGB – 222/220/201
HEX – #dedcc9
CMYK – 52/75/61/58
RGB – 68/46/50
HEX – #442e32
CMYK – 5/0/57/0
RGB – 244/239/144
HEX – #f4ef90
CMYK – 24/51/76/5
RGB – 173/128/84
HEX – #ad8054
CMYK – 5/74/33/0
RGB – 203/104/125
HEX – #cb687d
CMYK – 100/7/100/0
RGB – 0/150/72
HEX – #009648
CMYK – 44/77/63/45
RGB – 88/55/58
HEX – #58373a
CMYK – 0/35/99/0
RGB – 232/173/48
HEX – #e8ad30
CMYK – 0/80/80/50
RGB – 122/52/35
HEX – #7A3423
CMYK – 2/39/96/0
RGB – 225/165/55
HEX – #E1A537
CMYK – 82/9/87/0
RGB – 16/165/92
HEX – #10a55c
CMYK – 0/68/68/43
RGB – 137/74/56
HEX – #894A38
CMYK – 0/18/80/0
RGB – 244/207/89
HEX – #F4CF59
CMYK – 39/79/76/51
RGB – 85/48/42
HEX – #55302A
CMYK – 29/53/73/9
RGB – 158/120/85
HEX – #9E7855
CMYK – 36/78/74/54
RGB – 92/52/43
HEX – #5C342B
CMYK – 0/41/98/0
RGB – 244/166/38
HEX – #f4a626
CMYK – 0/87/50/0
RGB – 239/67/94
HEX – #ef435e
CMYK – 3/71/33/0
RGB – 205/105/216
HEX – #CD697E
CMYK – 82/8/87/0
RGB – 94/163/96
HEX – #5EA360
Pantone 281 C
CMYK 100/78/0/57
RGB 0/31/91
HEX #00205b
Pantone 2617 C
CMYK 85/100/0/0
RGB74/42/128
HEX#4A2A80
Pantone – 502 C
CMYK – 9/29/14/0
RGB – 217/185/191
HEX – #d9b9bf
Pantone – 110 C
CMYK – 16/31/100/0
RGB – 205/168/0
HEX – #CDA800
CMYK – 7/22/58/0
RGB – 226/197/130
HEX – #E2C582
CMYK – 6/14/53/0
RGB – 232/211/142
HEX – #E8D38E
CMYK – 3/5/10/0
RGB – 243/236/224
HEX – #F3ECE0
CMYK – 22/50/100/5
RGB – 177/129/38
HEX – #B18126
CMYK – 7/24/55/0
RGB – 224/193/134
HEX – #E0C186
Pantone 268 C
CMYK 81/100/12/2
RGB 80/48/127
HEX #50307F
CMYK 55/50/0/0
RGB 124/126/186
HEX #7C7EBA
CMYK 0/70/100/0
RGB 215/111/44
HEX #D76F2C
CMYK 100/52/100/0
RGB 56/109/73
HEX #386d49
CMYK 89/40/89/0
RGB 77/124/85
HEX #4D7C55
CMYK 35/0/90/0
RGB 186/210/86
HEX #BAD256
These are the incorrect uses of the brand color.
Do not swap the strip colors between ranges.
Do not use gradient on other elements than the child or infant representation.
Do not fill the blank areas, and do not change the logo color either.
Do not use plain color on the child/ infant representation.
